Harley-Davidson has shown interest to open an assembly plant in the Asean region, possibly Thailand, in order to push up its sale target in five years, according to Mr Ken Svenson, general manager of Power Station Motor Sports, the importer and distributor of the famous American motorcycles in Thailand.
It is expected that the starting price of a Harley-Davidson big bike which now stands at 630,000 baht due to import tax of between 90-100 percent may be reduced to 250,000-300,000 baht if an assembly plant is set up in Thailand, he said.
Throughout last year, the company sold altogether 390 units and the target for this year has been set at 450 units.
The company has invested about 100 million baht to open up a showroom or flagship store as well as service centre on a 4,000 square metre plot of land on Rama IX road. It will be the biggest showroom for Harley-Davidson motorbikes in Thailand.
Also, Mr Svenson said the company planned to open a branch office this year and four more within four years to cater to the demand of buyers.
As for this year, eight new models will be introduced to the Thai market under “Rushmore” project. These include Road King, Street Glide, Special, Electra Glide Ultra Classic, Ultra Limited, Tri Glide Ultra and CVO Road King.
Source: Thai PBS English News - The Broadcaster You Can Trust
It is expected that the starting price of a Harley-Davidson big bike which now stands at 630,000 baht due to import tax of between 90-100 percent may be reduced to 250,000-300,000 baht if an assembly plant is set up in Thailand, he said.
Throughout last year, the company sold altogether 390 units and the target for this year has been set at 450 units.
The company has invested about 100 million baht to open up a showroom or flagship store as well as service centre on a 4,000 square metre plot of land on Rama IX road. It will be the biggest showroom for Harley-Davidson motorbikes in Thailand.
Also, Mr Svenson said the company planned to open a branch office this year and four more within four years to cater to the demand of buyers.
As for this year, eight new models will be introduced to the Thai market under “Rushmore” project. These include Road King, Street Glide, Special, Electra Glide Ultra Classic, Ultra Limited, Tri Glide Ultra and CVO Road King.
Source: Thai PBS English News - The Broadcaster You Can Trust