Search engine optimisation / SEO is a widely used, but poorly understood term / acronym respectively. It is a multi-billion dollar industry globally, and has always been rife with misinformation, disinformation, and endless theories on what does and does not work. Couple that with;
- a lack of ethics from many self-styled SEO “consultants”
- an array of dodgy marketing tactics
- a willingness to ignore best practice and industry guidelines
and you have a recipe for unhappiness on the part of many innocent website owners who are unable to discern the genuine and ethical from the snake oil salesmen. People get taken advantage of… To avoid that, really you need to know what SEO is, and what it is not…
As the first step in any of our small business SEO packages I conduct a comprehensive website audit to identify all issues and options that could be impeding the site’s rankings. We then systematically work through remedying any Panda (content ) and Penguin algorithm (links) penalties that may have been incurred. Often, this is due to prior unskilled or unethical SEO efforts.
What SEO Is
According to a survey of SEO teams, agencies and individual consultants in late 2018, links are still the most important element affecting website rankings.
There’s a none-too-delicate irony in this of course, because getting caught out actively building links to manipulate your website rankings is a breach of Google’s terms of service… Punishable by either a manual or algorithmic penalty depending on the severity of the offence.
The second most important aspect is website quality… and Google’s line is that if you build great content, editorial links will follow as a matter of course because visitors will WANT to link to you.
Not to put to fine a point on that, but if you are a small business in a big town; such as a plumber, electrician, garage, carpenter etc – you probably don’t have the time, skills or budget to create the array of fascinating, Topic-based content articles that might attract natural / organic links… So whilst TheSEOguy.co.nz agrees that links are your best option, but most of the the people providing link-building services have no comprehension of what constitutes a “good” link or a “toxic” one… A significant number of them don’t even care! All they are intent on doing is suckering you out of a few dollars for a quick’n dirty link building package.
Resolving Google Penalties
Since 2012, this has been a big part of what we do;
- Google now scrutinises your site for any overt evidence of “over-optimisation” via the Panda algorithm in content on the website and assesses its overall quality.
- The Penguin algorithm evaluates your site’s link profile and quality of incoming links.
That paradigm shift occurred in 2012 and can damage rankings severely.
There are sundry other algorithms that examine different facets of your site for various transgressions; too many advertisements above the fold etc. You can read through the algorithm launch sequences here; https://moz.com/google-algorithm-change
How to Optimise Web Page Load Speed
Page load speed is of many SEO factors that affect ranking performance on all websites. How to speed up website page load times became an important issue when Google began considering this aspect as part of the ranking processes. When they said “The web should be fast” they were not joking around. On that basis, we’ve developed competencies in improving website performance to improve scores on Google’s Page Speed Insights:
We can also assist with establishing Adwords Campaigns, Ad Groups, Ads & advertising copy, keywords research. We also do Quality Score & Landing Page experience monitoring… I will revise an existing campaign, or set up a new campaign from scratch for you. Once the campaign is running properly, I will monitor and report on all aspects, refining PPC costs downwards as Quality Scores move upwards.
Website SEO Audits
Start with a free, no-obligation SEO Audit / Website Review. Audits provides a benchmark against which progress can be accurately measured. An appropriate Business SEO package will be recommended, with indicative costs and options. We optimise your organic search rankings by optimising the most important internal pages, and if necessary, sanitising your inbound link profile.
Small Business SEO
The business SEO services and search engine optimisation packages provided by TheSEOguy.co.nz are aimed at increasing your visitor numbers. Optimising your site’s content by targeting correct terminology in keywords increases qualified traffic. Correctly optimised sites generate more sales, making you more money! A specialist NZ SEO consultant, my role is to help market online businesses by achieving optimal search engine rankings. Select from a range of search engine optimisation packages…
WordPress search engine optimisation services and CMS solutions are specialties of The SEO Guy! WordPress has a range of premium tools to assist with page speed optimisation, a core metric in Google assessement of your website. Implementing HTTPS secure connections and firewall security are core SEO aspects we can address.